Hi👋🏼. I’m Elizabeth.
Three decades into this career of mine, I'm still convinced of one thing: the most interesting commercial ideas are almost always the most human ones.
That thread runs from the digital agency I co-founded in Sydney in 2001, to the ecommerce technology company I have helped build with my husband Bruce since 2012. Rokt is now a $3.5 billion business powering more than ten billion transactions a year. I’m the Chief Commercial Officer.
Outside of all that, I’m Australian, I'm a mum of five (three grown, two still at home), a board member at Vital Voices Global Partnership, and — if I’m being honest about it — perpetually behind on my reading list.

