Rokt’s journey as a Force for Good
Congratulations to Scott Farquhar and the entire Pledge 1% team on their 10 year anniversary of being an incredible multiplier Force for Good!
Rokt is proud to be a Pledge 1% community member, and so thrilled to be back at the Nasdaq to ring the bell in celebration of this phenomenal global initiative on Giving Tuesday in NYC!
This event commemorated this incredible global movement and reaffirmed our commitment at Rokt to making a positive impact in the world.
A decade of growth and giving back
Since our founding in 2012, our dedication to corporate social responsibility has remained a core part of our identity. In 2022, we took a significant step by joining the Pledge 1% movement, committing to donate 1% of our product, profits, and time to charitable causes.
Empowering education and diversity
One of our key initiatives is our partnership with Teach for Australia. This collaboration exemplifies our ongoing commitment to breaking the cycle of educational disadvantage. We’re supporting bright graduates to teach in disadvantaged schools, addressing educational inequality head-on. The program not only benefits students but also provides a unique opportunity for participants to potentially join Rokt as software engineers or product managers after their teaching tenure.
Driving change through sports and technology
I’m equally proud of Rokt’s partnership with Red Bull Racing’s F1 Academy Program further demonstrates our commitment to diversity and inclusion. By supporting this all-female racing series, we’re helping to break barriers and inspire the next generation of women in motorsports and STEM fields. This collaboration extends beyond the racetrack, as we work together to create opportunities for women in engineering and technology.
Enabling giving through technology
A standout feature that I’m particularly excited about is Rokt’s donation capability. This powerful tool allows companies in Rokt’s network to easily implement charitable giving options in their ecommerce experiences. With access to over 2 million verified nonprofits, this feature amplifies the collective impact of giving across our entire network.
Looking ahead
At Rokt, we've always believed that we all win when everyone has an equal opportunity to unleash their full potential. Our initiatives are about supporting our best and brightest to make a difference, whether it's in classrooms, on racetracks, or in boardrooms.
That's the true power of being a force for good, and I invite you to join us in reflecting on how we can each contribute to creating a fairer, more inclusive world. Whether it's through donating, volunteering, or simply spreading kindness, every act of generosity counts. Let's continue to make a positive impact, not just on specific days, but throughout the year.
