Meet Rokt–The Netflix Of Ecommerce That Is Personalizing The Purchase Process And Taking The Noise Out Of Online Shopping

Elizabeth discussed how Rokt's technology integrates with brands' existing technology stacks to serve up highly curated and hyper focused actions during the "transaction moment," leading to increased engagement, loyalty, and revenue for brands. She also discusses the importance of finding innovative technology partners in the ecommerce industry, the challenges posed by changes in consumer data protection laws, and the importance of enhancing the purchase experience.